Ecommerce Solutions Specialists UK

• Large quantity of catalogue products.
• Utilisation of existing hard copy product information on web.
• Complex and distributed nature of existing data structures.
• Delivering motorcycle and parts cross reference knowledge base to online customers.
• Integration with Group’s back office systems for automated content and order processing.
• Requirement for Client’s web team to have control over web site content.

• Comprehensive search with emphasis on motorcycle to spare part compatibility.
• Section highlights and featured products.
• Grouping of product variations to virtually minimise the apparent catalogue size.
• Full bike model, manufacturer and revision cross analysis with non generic parts.
• Automatic suggestion of bike specific searching where results exceed set thresholds.
• Simplification of a large and complex range of products and bike data.
• Quick and Powerful drag and drop admin control content management facilities.

• Credit/Debit card for new customers.
• Immediate online authorisation of cards with hand over to back office systems.
• Cards debited on completion of warehouse picking process.
• Order is injected into back office systems for automatic processing.

• Like many companies that produce a catalogue M & P operate two back office systems, one for processing sales and managing stock and another system for product content and bike specific allocations.
• It was essential that the content for the website was derived from the same catalogue content data that was used to create the hardcopy catalogue, this ensured that new products and product amendments could immediately feature on the web without manual intervention.
• Netalogue created an integration gateway that was installed at M & P’s site to manipulate and merge the various data elements and generate web ready data structures that were populated into an MS-SQL server.
• DTS packages were written and installed on M & P’s server to monitor content changes and utilise a secure connection to the database web server to automatically publish them.
• Other DTS packages retrieve new web orders and pull those down from the database web server for processing by M & P’s back office system.

• All Pages were designed to be search engine friendly, avoiding techniques that cause search engine crawl problems and adopting best practice.
• With 60,000+ products available via the website all pages have been coded to automatically populate the keywords, description, etc based on the contents of the page, this includes category and section pages as well as product pages.
• For optimum visibility in search engines the solution includes the generation of XML sitemaps for Google and also feeds for product comparison sites such as Froogle. This enables potential customers looking for a specific product on a search engine to obtain a link directly into the relevant page of M & P’s site.

• With an established and growing web customer base we analysed existing levels of traffic to M & P’s previous web site to determine the level of dedicated bandwidth needed. Taking into account the anticipated additional Visitor numbers and some of the larger downloadable files that were being made available to customers we added in sufficient extra capacity.
• With visitor numbers surging at peak times of the day or in response to e-marketing campaigns it was important that maximum site performance was maintained at all times.
• A flexible dedicated unlimited burst bandwidth connection was provided to their web servers which could cope with the high demand times of the day.
• With Netalogue’s servers located on the internet backbone we can quickly add additional capacity as and when it is required, since launch this has enabled the addition of extra capacity and aggregate throughput in line with the increasing success of their site.
• With the requirement for guaranteed, dedicated bandwidth, peak performance and extremely high levels of availability the M & P solution runs off dedicated web and database servers at Netalogue’s London hosting facility which were configured, installed and monitored by Netalogue’s in house hosting experts.

• In addition to direct access to Netalogue’s solution and hosting support personnel via email, extranet or telephone, M & P also have a single point of contact account manager that oversees all support, upgrade and maintenance issues.
• M & P also have 24 hour mobile phone access to key Netalogue personnel.
• The Netalogue support extranet provides M & P with an excellent tool for logging, controlling and monitoring any support queries. With a rapid response to support tickets and complete transaction history the status of current or previous requests can be quickly accessed. The support extranet also ensures that the customer is able to approve and close off the support ticket ensuring total satisfaction.
• As a processor of large numbers of credit card orders M & P have recently had to achieve PCI (Payment Card Industry) compliance, Netalogue’s personnel have provided the necessary support throughout the process in assisting the independent security auditors with their rigorous testing procedures to ensure M & P provide their customers with the highest possible levels of transaction security.

• In a competitive sector M & P wanted the reassurance that their web site provider would be able to keep them up to date with the latest internet developments and techniques that would enable them to retain their key position as Europe’s largest supplier within the sector.
• Through regular quarterly meeting (or sooner if we believe there is something that just cannot wait) Netalogue review progress and successfulness of the website and act as one of the M & P team in helping to develop new marketing strategies and suggesting improvements that can be made to the site.
• Updates to the site are performed seamlessly, usually out of hours with absolutely no downtime to the site and no inconvenience to M & P’s customers.
• Whilst Netalogue maintain the web servers running M & P’s website, for additional peace of mind M & P’s in house IT team also have full and unlimited remote access to the web and database servers.