End user focus
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78% of e-shoppers have turned off in frustration!
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Why? Every day people use good websites so they spot a stinker instantly. Busy people have neither the time nor the patience to work with anything other than the best. Developing easy to use websites that satisfies today’s sophisticated business processes for people most likely to spend on the Internet has become a huge challenge.
Anyone can design a glossy website but a typical ecommerce website today has to handle more and more functionality such as real time catalogue management, customer segmentation, stock level checking, order histories, multiple payment methods, delivery scheduling, dispatch management, e-procurement, product reviews, rich data handling, returns automation, merchant control tools, business reporting, promotional schemes, etc...
Companies which maintain focus and attention on improving customer focus will reap more sales and experience superior customer-retention rates in the long term.
Using end user focus as a yardstick for success is the core of Netalogue’s development methodology. Continually revisiting this objective to check that any future work we conduct for our clients on the website does not impact against the wider end user goals is another benefit of the long term relationships we foster with our clients.
E-shoppers certainly weren’t turning off Netalogue websites in frustration. Our clients saw average increases in online sales of 130% in 2007 compared with industry average of 55%.
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| Our Approach |
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>>Initial meetings |
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want to talk to us?
0845 222 0350
international
+44 (0)163 981 6130
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