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Madison are the European market leading distributor of cycles, parts and accessories supplying a range in excess of 30,000 products to a customer base which includes well known high street chains.
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Established in 1977, Madison distributes many of the World’s leading cycle brands including Shimano and operates from offices in Stanmore, North London supported by a distribution centre in Milton Keynes.
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The challenge
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Madison has embraced the advances in technology to develop the business and has never shied away from making the significant investments in technology and infrastructure necessary to maintain its market leading position. In 2008 it set about an ambitious project to upgrade and scaleup its ecommerce facilities with the ultimate intention of delivering the very best online experience in the entire industry.
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The solution
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The company chose Netalogue to manage the project, implement the Netalogue™ B2B Ecommerce Platform and integrate it with the business. Madison’s analysis confirmed Netalogue had the best possible fit with their systems & processes, coupled with the analytical and project management skills to deliver what has now become their award winning industry solution.
The solution delivered by Netalogue allows retailers to login and experience a purchasing environment tailored to their individual needs. Contract catalogues, order pads, prices and e-procurement are just some of the functions incorporated to put customer experience first.
Key to the solution approach has been the shared understanding that b2b ecommerce is not just about delivering great catalogue and cart handling technologies. A large proportion of the Madison solution success can be credited to ecommerce functionality which extends past the obvious, streamlining processes in core areas of the business which go way ‘beyond the basket’.
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Solution
Benefits
Netalogue™ Ecommerce Platform solution
International language and currency handling
Tailored CMS
Price management
ERP integration
Automatic content updates
Tailored business fit
Telesales support
Customer intelligence analysis
Integrated Apple iPhone and iPad
B2B ecommerce apps
High performance dedicated hosting
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Renowned sector leading solution
Fully integrated product, stock control, invoice, order
status and client data
High capacity – high order volumes and large number
of products
Multi vertical support to control which products each
client can purchase
Dealer support library providing dealers with access to
print quality product and brand imagery with single
product or bulk downloads to save marketing
department time
Online credit control facilities to enable clients to pay
invoices by credit card
Comprehensive promotions including complex kit and
bundle support
Customers can order via specialist B2B ecommerce
Apps on their iPhones and iPads with full real time
interoperability with the standard web based ordering
environment
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If you are interested in the Netalogue™ B2B ecommerce platform call us now on 0845 222 0350 or click here and we will offer sensible advice on how we can assist you achieve your objectives on-time and on-budget.
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